GET THE ULTIMATE RESOURCE!

The Design & Print Guide was created to empower you with the tools you need to have a successful printing experience. This 32 page publication will guide you through the basic printing terminology and how to setup your project for print. To access this resource, just click the link below!

PREPARING YOUR PRINT FILES

WHAT IS A BLEED?

Bleed is the term used for the extra image allotted that will be trimmed off in the final stages of your print project. Without bleed, you could see white hairlines on the edges of your prints.

Walker Printing requires at least an 1/8” bleed on all four sides of your print. Click here to access templates to help setup your print project properly

IMAGE RESOLUTION:

dpi_imageResolution is the term used to describe the number of dots, or pixels, in a given image. Higher resolution means more pixels are used to create the image, resulting in a crisp, clear image. Lower resolution results with a blurry image. See example below.

Walker Printing recommends sending over image files that are 300dpi (dots per inch) or higher. Most images pulled off of the internet tend to be 72dpi, which will result in a blurry image.

SEE SAMPLE 1 TO THE RIGHT 

WHAT IS A VECTOR?

vector_raster_image“Vector Graphics is the use of geometrical primitives such as points, lines, curves, and shapes or polygons, which are all based on mathematical expressions, to represent images in computer graphics. They are based on vectors (also called paths or strokes) which lead through locations called points.” -Wikipedia

Vector images are typically created in Adobe Illustrator and can be saved as PDF’s, EPS or AI file formats. Below is an example of a vector image compared to a rastered JPEG image file.

SEE SAMPLE 2 TO THE RIGHT 

FOLDING TERMINOLOGY:

Bi-Fold: EXAMPLE A consists of one fold but creates two panels. Example would be a greeting card that folds in half.

bi_fold_examplea

Tri-Fold: consists of two folds that creates three panels. Example would be a brochure.

gate_fold_exampleb

Gate-Fold: EXAMPLE B consists of three folds that creates four panels. The two outer panels would fold to the middle, then folded one more time to create the finished piece.

gate_fold_exampleb_2

Z-Fold: EXAMPLE C consists of two folds with three panels. Used for letters with the heading panel facing outwards or flyers.

z_fold_examplec

FILE FORMATS ACCEPTED

1. PDF

2. Adobe Illustrator (.ai)

3. Adobe InDesign (.indd)

4. Photoshop (.psd)

5. Vector (.eps)

6. Microsoft Publisher

HOW CAN I GET A RICH BLACK?

A rich black is the term used for a CMYK build of black that generates a richer, darker black. Using 100% black will tend to give you a faded black color. Walker recommends using this build for a rich black

  •   C: 40% M: 40% Y: 40% K:100%

HOW DOES THE ORDERING PROCESS WORK?

  1. Once we receive all the information from you, we’ll supply a price quote.<br/>
  2. To initiate the order, circle the quantity desired, sign the quote and email or fax back to us.<br/>
  3. Once the order is placed you will receive your proof within 24-48 hours.<br/>
  4. You will need to review your proof carefully. WE DO NOT PRINT UNTIL WE HAVE WRITTEN APPROVAL.<br/>
  5. Once approval has been submitted, your job will move into production. Turnaround times vary depending on the complexity of your project. Normal turnaround time is 3-5 business days.<br/>
  6. Immediately following production, we will either delivery your product to you or ship to the address provided. Walker Printing delivers free of charge to Redding, Anderson, Cottonwood, and Red Bluff.

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